Marketing Manager - Sherman Theatre

Salary: £28,719 per annum

Location: Cardiff, UK

Contract: Full Time, Permanent – subject to successful completion of a 6 month probationary period

Hours: 39 hours per week to include some evening and weekend work. TOIL will be applicable for any hours worked over 39 per week

Applications close: Tuesday 13th May 2025

About the role

Sherman Theatre wishes to appoint a Marketing Manager to join its dynamic and high performing Audiences and Communications team. The Marketing Manager will play a pivotal role in connecting with audiences in south Wales and beyond, increasing income and telling the story of this leading producing theatre.

Main purpose of role:

To generate audiences and income for Sherman Theatre. To plan, lead, manage and implement marketing and press campaigns for Sherman Theatre and selected visiting company productions to achieve income targets, reach more people, more diverse audiences and raise the profile of the organisation. To lead Sherman Theatre’s marketing and press relationships with co-producing partners. To oversee the day-to-day operation of Sherman Theatre’s marketing team including line management of the Marketing Officer. To deputise for the Head of Marketing and Communications.

MAIN RESPONSIBILITIES AND DUTIES:

1. Bilingual role

2. Campaign Management

3. Public Relations (PR) and Media

4. Website & Organic Social Media

5. Team and Relationship Management

Please find full details of the job description in the Application Pack here (English version) or here (Welsh version).

English and Welsh versions of the pack are also downloadable below.

PERSON SPECIFICATION

ESSENTIAL:

The ability to speak, read and write Welsh (a Welsh speaker will be appointed to at least one of the two available marketing roles).
Sound experience of working in arts marketing and campaign planning
Good knowledge of marketing theory
Experience of working and thriving in a busy but rewarding target led environment
A genuine passion for communicating with audiences
An audience focussed thinker
An ability to generate original and creative ideas for marketing campaigns designed to more effectively reach target audiences
A tenacious approach to achieving box office targets
Experience of PR and working successfully with the media
An effective manager of people with the ability to work well as part of a team
A confident communicator with the ability to use multiple channels or means to communicate important message
The ability to build collaborative relationships by developing, maintaining and strengthening partnerships with others inside or outside the organisation
Excellent organisational skills with the ability to work on many projects concurrently, manage deadlines and plan and prioritise own work and the work of others
Excellent verbal, written, presentational and advocacy skills
Demonstrable thoroughness and attention to detail, ensuring that one’s own and others’ work and information are complete and accurate
The ability to anticipate the implications and consequences of situations and to take appropriate action to be prepared for possible contingencies
Experience of using a Box Office system to maximise marketing opportunities
Numerate, with experience of budget management
Experience of commissioning or undertaking marketing research and interpreting results
IT literate with proven administration skills
Strong interpersonal skills, combined with enthusiasm and energy
A passion for the arts
Able to focus whilst working in a busy environment
Uses own initiative and identifies what needs to be done and does it before being asked or the situation requires it